Ruge Mutahaba- Kwa sasa producer wengi lakini Wasanii hawarekodi

Mtangazaji wa kipindi cha Ala Za Roho 'Diva The Bawse' alifanya interview na Mkurugenzi wa vipindi na uzalishaji #Cloud Media Group, Bw. Ruge Mutahaba na kuzungumzia mambo mbalimbali kama building a Career in the new Music Industry , We Have a lot to learn and to talk about , a lot to Learn.

Question
Diva : Does the Public really Prefer singles to albums ?!
Ruge Mutahaba : I think the public prefers albums kuliko singles. Kisingizio cha artist wa Tanzania kusema the public wana-prefer singles sio kweli. Wasanii wamekuwa wavivu na wamepoteza passion ya muziki. They don’t record kabisa na wengi wakirekodi wanafanya hivyo kwa ajili ya kutoa single iwasaidie kupata show. Zamani wasanii walikuwa wanarekodi kila wakati so kulikuwa na urahisi wa kutengeneza albums, kipindi hiki pamoja na studio nyingi, producers wengi zaidi bado wasanii hawarekodi. Nahisi kubweteka na hela za show ndo kumewafanya wasiwe na interest ya kufanya albums.
Ila its not true, public wanapenda singles zaidi.

Diva : Has The Internet helped or hurt the Music Business ?!

Ruge : The internet is a two sided sword…it has helped the industry sana but has also hurt it. Helped in a way of being able to enable music to be spread faster but hurt in increasing of piracy, more competition and also the increase of choices for listeners. The more choices they have, the higher the expectation for the artists who mostly don’t understand on the raised benchmark.

Diva : Will the Music business (Bongo Flava )
survive another 20 years ?!

Ruge : It will survive…itabadilika sana and fuse with other music, they wont be this same Bongo flava because worldwide hakuna music ambayo haina fusion labda traditional music only.

Diva : According to your views , how has the music industry changed especially for new acts coming to the Market ?
Ruge : The change of technology has brought about a great shift in how the industry works and whether we like it or not, the industry has completely changed. And even worse it will continue to change….really really good musicians will remain and average ones will not last. Long lasting classics will be making money for the longest time…while average songs will loose money. Fewer top artists will remain, tryouts will be many but only a few will survive.
True artistry will be the determinant for someone to do well or not well in the market.

Diva : According to some changes in the music industry , how do you see musicians demonstrating greater entrepreneurship?
Ruge : Only musicians/ artists with great entrepreneurship skills will rise to the top. Music is a business and only smart businessman survive. It’s a cruel world and a very competitive industry, if one has business skills they have an edge to the